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Seth Godin
Seth Godin (born July 10, 1960) is an American author, entrepreneur, marketer, and public speaker. ==Background== Born in Mount Vernon, New York, Godin graduated from Williamsville East High School in 1978. He received degree in computer science and philosophy from Tufts University, followed by a MBA in marketing from the Stanford Graduate School of Business. From 1983 to 1986, he worked as a brand manager at Spinnaker Software.〔 After leaving Spinnaker in 1986, he used $20,000 in savings to found Seth Godin Productions, primarily a book packaging business, out of a studio apartment in New York City. In the same offices he met Mark Hurst and founded Yoyodyne. After a few years, Godin sold the book packaging business to his employees and focused his efforts on Yoyodyne, where he promoted the concept of permission marketing.
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